Promoting, Marketing, and Advertising Avenues for your New Business

We believe that helping our franchise owners excel at finding new clients and customers, is one of our most important functions as a franchisor. Our laser focus and vast experience in running our company store keeps us sharp in our understanding of what works, and what doesn't when it comes to advertising and promotion. To convey everything we have learned and to have a portal making available not only our knowledge, but the actual subscriptions Click IT maintains, we use Click IT Prospector. As a registered user, you will have access to references, subscriptions, and information to help market, promote and advertise Click IT's services, products, and solutions.

, Click IT FranchiseBelow is a summary of the assorted methods we use to promote, advertise, and market Click IT products, services, and solutions to generate traffic to our company store. ("Traffic" means walk-ins and phone inquiries. From these prospective customers, we derive our sales.)

Who has the Responsibility?

Franchise owners are taught the basics of promoting, marketing and advertising in our classes since the responsibility for this function in running their business remains with them. Still, Click IT Corporate will assist franchise owners and their staff with the tasks associated with setting up their initial campaigns, within the limits of our agreement. Please let us know you would like assistance with this once you have completed the classroom sessions concerning this subject. We will do our best to accommodate you.

Web Presence

Click IT Corporate handles all the local web presence for our franchisees, as well as our national web presence. We use an assortment of proven SEO techniques that are also available to franchisee customers. (See https://clickitstores.com/product-category/click-it-e-marketing/ for a list of Click IT's eMarketing products and services.)

, Marketing Avenues, Click IT FranchiseWord-of-Mouth is the Best Advertising of ALL

It is no secret that the best advertising in any business today is word-of-mouth. Maintaining a stellar reputation is essential to the success of a Click IT store in any location. At our headquarters, we work very hard to make sure we maintain an A+ Better Business Bureau rating while also making sure we get nothing but 5-star reviews from customers.

, Marketing Avenues, Click IT FranchiseIn order for a new Click IT franchise store to get started in their area, there needs to be a steady stream of advertising dollars spent during at least the first year; and then based on that experience, advertising can be budgeted based on experiencing and studying the results. Below is a further discussion of how we advise our franchise owners to spend their budget in this category

Pay-Per-Clicks or Impressions

Click IT franchisees are required to spend at least $1,000 a month (or 2% of their revenue) in advertising, which is a requirement in our franchise agreement. Managing this assures that enough traffic is generated to their new store.

Below is a list of the most active avenues we recommend a franchise spend on advertising, based on our actual experience:

  1. Google ads
    1. Google Ads: https://ads.google.com/Tracking: It is imperative that you have a way to measure the effectiveness of any campaign you conduct. We also have used Tracking Phone Numbers, but we don't recommend it for many reasons.

  2. Bing advertising
  3. Search Engine Optimization - This is by far the most cost-effective way to promote your business, but it requires a degree of skill and expertise. We help our franchise owners get started by using optimization techniques which favor their location. Learn more about the type of SEO plans offered by Click IT by going here. (Of course, all these services which we will sell and perhaps use for your own store, are provided by corporate to our franchisees at big discounts.).

Click here for a list of keywords we use in Pay-Per-Click campaigns.

Web Pages

We have a very effective method we use to help search engine results favor local franchise stores by their location. As mentioned above, Corporate will manages all aspects of the Company's websites, including the franchisee websites. (To view all Click IT websites, go to https://clickitgroup.com/divisions/). Franchisee\'s websites are created independently, based on the main websites, yet with an emphasis on their unique locations, which are sub-domains of Click IT's main domains. For instance, the sub-domain Oshkosh.clickitcomputer.com is an independent website from the main company website found on the domain Clickitcomputer.com. It emphasizes the location of Oshkosh Wisconsin so people in this location will find the local Click IT Computer website when searching in that area using keywords relating to the subject matter. The main purpose of structuring the franchisee\'s websites in this way is so that the franchise location's pages are optimized for each unique location, resulting in a very favorable search engine position for each location. (Most franchises, by the way, don't know how to optimize for their franchise locations, and so we believe that we offer our franchisees a unique service by taking care of this aspect of their advertising using our specialized knowledge.)

, Click IT Franchise

Google Result for Click IT Computer

Our goal in creating a website around every service, product or solution, is so that we dominate the front page of a Google search. For Example, click on the image on the right. You can see that Click IT dominates the page. So too are we striving to dominate a page for a keyword or phrase used by someone looking for what we do.

Additional Advertising Avenues

YEXThttps://www.yext.com/s/435633/account/settings

    • This is a central web portal for managing web presence.

    • Cost is approximately $500 a year, paid annually.

Thumbtack - http://www.thumbtack.com/profile/services/wMTCsLKMOUpukg/#/edit

      • This service charges per lead. Emails are sent when they find a lead.  We also maintain a profile of Click IT here.

    • The cost is between $2 and $5 per lead.
    • Reviews can be sent here from this link: http://tack.bz/1XP12

GetFilix / ComputerRepairMan - http://www.getfelix.com/apps/#reputation

    • We get leads from this site having to do with computer repair.

    • Cost is about $50 per month.
    • NOTE: This service was closed.

 

Yellow Pages (YP) - We pay $38.77 per month

 

Angie\'s List - The cost is under $100 a month for the plan you need, but more expensive plans are available as well.

Manta - https://www.manta.com/ng?rl=nav-login&rld=%2F#!/member/login

    • We pay $41.93 per month for this listing. I think it competes with Yext, so we may be double paying. This control panel and cost seems to be better than Yext.
    • Adwords -
      • We spend $1,000 a month

Note: Use KEY for username and password.  Key is available from Al.

Customer Relations Management:

Our recommendation is that you use Customer Relationships Management (CRM) software to keep track of all your leads. While we know that SalesForce s the most commonly used, there are many others such as Sugar CRM. We prefer Hubspot out of all the CRMs we have tried. Click here to learn more about Hubspot.

Cold Calling

We have never been able to conduct a successful cold-calling campaign, although we believe that many in the MSP space have been able to do this effectively.

We once tried to use a technology to have ongoing cold calling campaigns called SilentProspector.

In our opinion, to be most effective, there must be some sort of incentive to call back. Most people don't answer their phones we found and it is hard to get through. Hiring a professional cold-calling organization for your business is something to consider, although we have found this to be an expensive proposition.

Social Media

The social media presence will be managed by corporate. We update the information found on the following social media sites:

Facebook / LinkedIn / Twitter

Thumbtack

Thumbtack sometimes works and sometimes doesn't. We will review how we have been able to use this effectively for the company store.

List Sources

Finding reliable list sources is an important piece if you do any email marketing. Below are resources for purchasing lists.

NewBizProspector:

http://newbizprospector.com/accounts.aspx

This is where to find newly registered domain names

US Business Data: http://www.usbizdata.com

Targeted Market Areas

It will be important that you make up a list of your targeted areas surrounding your store.

Use a radius tool, such as that found on https://www.unitedstateszipcodes.org/zip-code-radius-map.php.

Below is an example, which are the areas surrounding our company store.

30 Mile Radius

Towns Surrounding Chagrin Falls:

Chagrin Falls, Novelty, Solon, Cleveland, Gates Mills, Beachwood, Chesterland, Newbury, Bedford, Maple Heights, Aurora, Twinsburg, Euclid, Wickliffe, Macedonia, Burton, Mantua, Northfield, Willoughby, Eastlake, Chardon, Independence, Hudson, Hiram, Streetsboro, Mentor, Brecksville, East Claridon, Peninsula, Broadview Heights, Parkman, Huntsburg, Middlefield, Garrettsville, Stow, Richfield, North Royalton, Brady Lake, Painesville, Kent, Cuyahoga Falls, Montville, Grand River, Lakewood, Windham, Munroe Falls, West Farmington, Bath, Ravenna, Mesopotamia, Akron, Windsor, Brookpark, Thompson, Hinckley, Rocky River, Strongsville, Tallmadge, Berea, Southington, Perry, Wayland, Fairlawn, Brunswick, Bay Village, North Olmsted, Bristolville, Rootstown, Westlake, Madison, Olmsted Falls, Newton Falls, Leavittsburg, Mogadore, Rock Creek, Rome, Lakemore, Randolph

Company Store Zip Code:

44022

20 Mile Radius

Towns Surrounding Chagrin Falls:

Chagrin Falls, Novelty, Solon, Cleveland, Gates Mills, Beachwood, Chesterland, Newbury, Bedford, Maple Heights, Aurora, Twinsburg, Euclid, Wickliffe, Macedonia, Burton, Mantua, Northfield, Willoughby, Eastlake, Chardon, Independence, Hudson, Hiram, Streetsboro, Mentor, Brecksville, East Claridon, Peninsula, Broadview Heights, Parkman, Huntsburg, Middlefield, Garrettsville, Stow, Richfield, North Royalton, Brady Lake, Painesville, Kent, Cuyahoga Falls, Montville, Grand River, Lakewood, Windham, Munroe Falls, West Farmington, Bath, Ravenna, Mesopotamia, Akron, Windsor, Brookpark, Thompson, Hinckley, Rocky River, Strongsville, Tallmadge, Berea, Southington, Perry, Wayland, Fairlawn, Brunswick, Bay Village, North Olmsted, Bristolville, Rootstown, Westlake, Madison, Olmsted Falls, Newton Falls, Leavittsburg, Mogadore, Rock Creek, Rome, Lakemore, Randolph

Zip Codes:

44022, 44072, 44073, 44139, 44124, 44040, 44023, 44122, 44026, 44128, 44065, 44146, 44143, 44121, 44137, 44118, 44120, 44202, 44087, 44117, 44092, 44056, 44112, 44106, 44110, 44132, 44119, 44021, 44255, 44067, 44105, 44104, 44123, 44108, 44125, 44094, 44096, 44097, 44127, 44024, 44131, 44103, 44095, 44236, 44237, 44115, 44234, 44241, 44061, 44141, 44114, 44033, 44109, 44113, 44060, 44181, 44188, 44195, 44191, 44190, 44192, 44193, 44198, 44199, 44197, 44194, 44101, 44134, 44264, 44147, 44080, 44102, 44144, 44046, 44129, 44062, 44231, 44224, 44286

Phone System

Having a phone system is important, so that prospective customers are directed to the right person.

The message can be recorded by a professional you can find at Fiverr.